What's Happening
* It’s not just a dream. L-tryptophan, an essential amino often found in turkey and other poultry, has been making a comeback — in its bottled form, that is.
* After being banned in the early 90s for safety concerns, the pills are now commonly found in large health food stores or vitamin shops nationwide with brands promising the sleep-deprived that these goods that are “safe” and “pure.” Swanson Ultra takes an extra step, boasting they’ve got the only “ pharmaceutical-grade” product on the market (swansonvitamins.com).
* L-tryptophan is a natural supplement that works by altering serotonin levels in the brain. It’s used most commonly as a sleep aid. As a happy side effect, the serotonin adjustment also eases PMS symptoms, elevates mood and decreases appetite.
WHAT THIS MEANS TO BUSINESS
* A little shuteye alone is not enough if it doesn’t come with peace of mind and security. Consumers expect brands to promise and deliver nothing less than the maximum in safety and quality, especially if there is a history of striking out once.
Source: Iconoculture, 8/31/07
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